Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.
Last Week’s Recommendation was 22 Immutable Laws of Marketing, by Al Ries and Jack Trout.
Today’s Recommendation = Confessions of an Advertising Man, by David Ogilvy
Written originally as a way to solicit business for his growing advertising agency, David Ogilvy’s book has become a go-to source of inspiration for people across the business world.
Delivered in a very conversational tone, Confessions of an Advertising Man makes it feel like you’re in the room with Mr. Ogilvy as he unloads all of his wisdom onto you. From copywriting to design, the best practices shared in this book as common sense withstand the test of time. The fundamentals of advertising have not changed, even with all of the massive changes in the way our messages are delivered.
Whether you are a young advertiser, a small business owner looking to improve your marketing, or a seasoned marketer looking to take the next step in your career, this book should be a part of your library. It’s one you can refer back to over and over again and find something new.
Order Confessions of an Advertising Man on Amazon now.
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