Welcome to the first edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.
Today’s Recommendation = Hooked: How to Build Habit Forming Products, by Nir Eyal
Hooked is a book focused around a 4-step process for building products that become a part of their users’ lives. Nir Eyal uses years of experience with companies who rely on an engaged user base to grow and earn money. He’s condensed the learnings from these companies down into an easy to follow formula that marketers and product developers can use to create products built to grow.
If you’re familiar with the term “growth hacking”, Nir’s formula is a primary example of it. And he’s popular among that crowd. Growth hacking involves building marketing and growth triggers into a product’s design, among other things, and that’s exactly what this book will have you do.
The best part of this book is that it explores the “why” for each recommendation given. Readers will learn the psychology behind forming habits, and why we do certain things instead of others, using real science.
Marketers will learn a little about the psychology of consumers, a little bit about why successful products are that way by design, and will be better equipped to develop a successful product strategy.
Order Hooked: How to Build Habit Forming Products on Amazon now.
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