“I” of the Consumer Week in Review

Three different reports came out in the last week that I find interesting. Millenials, the demographic that seemingly every company is after, just became the largest generation in the workforce. At the same time, they still have the highest rate of unemployment and the highest levels of total debt (see student debt). And finally, they spend less than other generations on average (probably because of the debt and the joblessness). So they have less money, and they spend less money. So why are we all after them as marketers? Because they’re the future?

Here’s a look back at this week’s posts:

  1. Market To Mondays – Part 9
  2. Want to Learn Marketing?
  3. Want to Become a Marketer?

Happy Saturday!

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