Yesterday’s post about “mobile-first web design” has a great introduction to what we mean when we talk about designing with a mobile-first strategy.
And in web design, the common metric that most people use is that mobile browsing is approaching 50% of all web traffic. Unfortunately, the same is not true for email. We crossed 50% a long time ago.
We live in a world where more than 70% of all emails are opened on mobile devices. So that means, if you’re not already designing emails with a mobile-fist strategy, you’re behind the times.
The good news is, it’s not too late.
If your company uses emails that were not designed specifically for mobile viewing, go back to the drawing board right away and design new emails with a mobile-first strategy.
- Use a singular column instead of multiple columns, which forces people to zoom in and scroll left or right
- Use larger fonts, simpler images, and buttons instead of links
- Use shorter subject lines and less text
- Keep your images more narrow or people will have to scroll past them
- Fit the template to the size of the most commonly used smartphones
When you design for mobile, you ensure that most of those people who will open your emails are reading it on a screen that it was made for. Until you do that, you’ll have people who open your emails and delete them right away because they’re too complicated to read.