As a marketer, sometimes just getting people to convert on your site isn’t enough. In the name of growing your company and hitting your goals, you need them to convert faster. Instead of coming back to the website multiple times, or researching competitors before making a decision, you want them to buy from you or sign up for your service right away.
Good news is there are things you can do to encourage such speed.
Here are three tips for quicker conversions:
- Special Offers. Deploying specials and discounts on your website are a surefire way to get more people to commit sooner. When they come to your website for the first time, they are evaluating what you have to offer. But maybe they’re not in immediate need of your products. What will make them buy anyway is if they can take advantage of a special offer that might not be available next time they visit.
- Deadlines. Even better than a special offer is a special offer with a clearly defined deadline. Companies use deadlines to add a time element to the sales decision where there otherwise would not be one. Consumers weigh a number of options in a purchasing decision, no matter how small. By adding a time limit on their decision-making process, you are encouraging speedier decisions.
- Sales. A sales team is an important part of marketing. Without a sales team, you rely on the customer to make a decision on their own. This may take time. They may not feel that they have all the information they need to make a decision. With a sales team, you give the customer someone else to help them make a decision. Through inbound or outbound sales calls, you give the customer all the information they need, and walk them right through the buying process.
You don’t have to wait for the customer forever. These three tips are just a few of the things you can do to encourage faster decision-making, and boost your sales today.