Marketing as a Sales Supporter

Does your company have a sales team?

As a marketer, it is your job to arm the sales team with everything that they need to get their job done. They are the ones on the front lines. They are the ones that ultimately bring in the revenue. Often, they are compensated based on how many sales they bring in.

But they can’t do their jobs without you.

The relationship between marketing and sales is unique. They serve two different functions. But they share the same goal. They are both responsible for the success and growth of the business.

Sales relies on marketing to do a good job. If they do, sales will close more new clients or customers. It makes the act of selling easier.

How?

  • Good marketing arms prospective customers with the information they need to make the decision.
  • Good marketing drives more high-quality leads through the sales funnel.
  • Good marketing sets pricing policies and offers that help sales convert more prospects into paying customers.
  • Good marketing educates customers so that sales people have to spend less time doing that and more time closing.
  • Good marketing responds to the needs of sale teams by providing them with collateral; promotional materials they can use to close more sales.

In many organizations, sales is part of the marketing department. That helps create a balance between the two teams, and opens the doors of communication. But regardless of how your company is structured, it is important for sales and marketing to get on the same page. Realize the goals for each team are the same. You both want the same things.