Do post on a more regular basis.
Don’t just post about your products and services.
Do put someone in charge of managing your social media accounts.
Don’t measure success in number of sales.
Do analyze the types of posts that generate interactions.
Don’t use all social media sites in the same way.
Do create unique content to share online.
Don’t be afraid to share content from other sources.
Do expect to handle some customer service via social media.
Don’t ignore people trying to contact you via social media.
Do take risks.
Don’t be boring.