For marketers looking to get more out of their websites, especially on mobile devices, page load time is often-overlooked factor that you should focus in on going into 2016.
Mobile web traffic is fast becoming the majority in the US. In some industries, it already is.
So we already know that mobile web design is important. We design our websites for the best mobile experience. And that means decreasing the amount of time needed for each page on your site to load.
Make Your Pages Lighter
Heavy pages take longer to load. What makes a page heavy and how can we fix it?
- Large image files – remove images or decrease the file size to allow for faster loading
- Large or external media files – videos, especially those imbedded from YouTube or some other third-part site should be limited or removed altogether on mobile sites
- Third party plug-ins – limit the amount of code you have your site coming from other sites or tools. In order for your page to load, it has to call each of those other sites. A common example of a third party plug-in that site owners will be familiar with is Google Analytics
- No caching – setting the cache on pages that are not regularly updated allows the browser to load what it has already loaded, bringing the page up much quicker
- Inefficient code – the best web developers do more with less when it comes to the actual code. By simplifying the code, you make your page much lighter.
Remember that what works on desktops and laptops does not always work on mobile. You want to be careful to choose an approach to your mobile site that decreases load time in order to improve usability.