“How can I help you?” It might be the most important question in the world.
For marketers, asking that question can help us in many different ways.
To Customers: How can I help you better solve your problems?
To Your Boss: How can I help you better reach your goals?
To Your Sales Team: How can I help you better sell to our leads?
To Your Product Team: How can I help you better create something that sells?
Our jobs are all about helping people succeed. When we help others succeed, we help ourselves succeed.