Welcome to the latest edition of our new weekly blog series, The Underrated Series. Each week, we will highlight an important, often underrated component of marketing success.
Last week’s underrated topic was someone that answers the phone.
What are we underrating this week? Easy to use forms.
No doubt your website has forms on it. Forms you want your visitors to fill out.
Most sites have them. They are your contact forms, your lead generation forms, your checkout forms, etc. They are there for a reason. You know what that reason is, I don’t need to tell you.
But the point is this, you want people to fill them out. So why would you not spend time making them easy to use?
Too many companies leave too many forms on their site that are a pain in the ass to fill out. Either they don’t work well on mobile phones, or they are hard to read, or they take forever to load, or they’re asking for far too much information.
The simplest tip I can give you is to review all the forms on your website from the eyes of your visitors. Test them out constantly, on all devices, and make sure they are easy to use. Don’t ignore the little mistakes that give you pause. Fix them.
The easier your forms are to fill out, the more people will. It’s that simple.
Have something you think deserves more attention? Send us your suggestions for the Underrated Series using the comments below or submit them here.