The very best marketers in the world are entrepreneurial. They take ownership of their work, treating the success of the business as their primary objective. They think strategically about the product, the brand, the market, the customers, etc. They develop a plan to spend money, reach people, deploy technology, and integrate what they’re doing with all the other departments inside the company. That’s why so many marketers go on to run businesses. Are you entrepreneurial? Is the person in charge of your marketing?
Think on that, while you read these posts from last week:
3 Ways to Boost Your Marketing Knowledge: