This past week Amazon launched a marketing campaign in New York City for their new show, Man in the High Castle, which is an alternate reality story about life after the allies lost WWII. Part of the campaign was a takeover of many subway cars, which featured Nazi-inspired imagery. Naturally, the campaign was the target of public outcry and Amazon chose to pull the campaign after only several days. This was likely a very costly, and definitely a very public mistake. But at the end of the day, the negative press might have brought even more attention to the show. We’ll have to wait and see whether or not the mistake was a success.
Check out last week’s posts:
- Can Marketing Change the World: Political Ads
- You are Not Your Target Market
- Guest Post: Old School Marketing for New School Marketers
3 Ways to Boost Your Marketing Knowledge: