Marketers must learn to split their time between the future and the past. Strategy is a future-looking function. What are you going to do tomorrow to grow sales? Analysis is a backward-looking function. How did what you did yesterday work? You can survive if you are good at one of these functions. But you will thrive if you learn to be great at both.
Let’s look back at last week’s posts:
3 Ways to Boost Your Marketing Knowledge: