What does your brand stand for? It’s important to know the answer to that question. Because that should guide how you do your job as a marketer – who you advertise to, the language you use, the promises you make, etc. It should even guide where you advertise and spend your money. Because if you pay to advertise somewhere, you are supporting whoever it is that stands to profit from your ads. It’s about more than just growing your business, it’s about having an impact on the world around you.
Check out these posts from last week:
3 Ways to Boost Your Marketing Knowledge: