What do you do when you are looking for a new job or completing a performance review at work to sell yourself? Do you talk about projects you’ve accomplished? Do you talk about what other people your age or title are making?
The key to getting the job, raise, or promotion you want is selling your value.
So how do you properly measure your value?
- As a marketer, how do your efforts contribute to the revenue of the company? How do the things you work on directly or indirectly bring in customers, sales, subscriptions, etc.?
- What salaries are being offered to people with similar talents and roles to you?
- How much institutional knowledge do you have and how hard would it be to replace you with a new hire?
- How many personal contacts do you bring with you when you join a new company or leave your existing one?
- How well liked are you by other members of your team and organization as a whole?
The answers to all of these questions and more will impact your value to any company. The key is to come up with an overall estimate.
And after you do, think about it from the point of the view of the hiring manager or person determining whether or not you get that raise or promotion you’re after. Is it easy for them to see that value in you? What are their alternatives? How can you sell yourself to them?
The answers to those questions will help you determine the best approach. Go into an interview or performance review meeting with a clear goal in mind, and create a detailed process to sell yourself and achieve that goal.