Social Media Marketing: Is it Too Late to Join the Conversation?

No. That could be the end of this post. But I’ll elaborate.

I got this question asked of me the other day. And that’s the reason for the post.

The conversation went something like this:

“Hey Zach, you write often about social media marketing and how companies can use social media to grow, right?”


“But isn’t it too late now? Like, if companies aren’t on Facebook and Twitter by now they missed it, right?”


The end.

While this person was right that newcomers to social media now are late to the game, it doesn’t mean that they won’t get value from joining. Starting to participate is better than watching from the sidelines.

Social media is still growing. People are still joining these networks every day. And what’s more is that they’re coming back every day and spending huge chunks of time on them. More and more people spend the bulk of their “web” time on social media sites and apps. More and more people start each web session from social media sites like Facebook, and Twitter, and Pinterest.

That’s where your audience is, so that’s where you have to be as a company or brand. It’s never too late to get started. Invest the time and energy it takes to set up your accounts and join the conversation immediately.