Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.
With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Survey Your Customers.
Today’s Thing = Attend a Tradeshow
Attending a tradeshow does not necessarily mean marketing in a lot of people’s minds. It fits into the category of networking or relationship building. But I recommend rethinking how tradeshows can help you, with a marketing twist.
There are two types of tradeshows that I will recommend to you here.
First, you have marketing tradeshows. Shows like Leads Con or SEO Summit, and the hundreds around the country like them, give you a chance to check out the latest trends in marketing. Just by walking the floor for a day, you can learn from a large number of marketing companies. And if you attend seminars, you will gain insights into how you can use these trends to your advantage.
Second, there are most likely tradeshows for your industry. Here, you can walk the floor and do your own form of market research. You can visit your competitors to find out what they’re doing, and how they’re marketing themselves. This will help you position your brand against theirs. What do you do better? How does your price compare?
Some tradeshows are free to attend, others cost money. Sometimes you can get a free floor pass by signing up with a sponsoring company. But whether or not you have to pay, walking the floor at one of these shows can help you gain an increased knowledge of your industry and how to market your company to prospective customers.
And for that reason, it’s one thing you should definitely do.
Share “If You Only Do One Thing” with all your marketing friends, and suggest future topics in the comments below or on Twitter @zheller.