Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.
With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Free Shipping.
Today’s Thing = Hire the Right Person
When all else fails and you don’t want to have to worry about marketing anymore, the best thing that you can do is hire the right person to worry about it for you.
For most small business owners and managers, marketing can seem like a bit of a chore. It’s something you know you need to do, but it’s not a first concern. And so you give it the old college try, but it never takes priority.
If you only do one thing in marketing, my advice would be to make that one thing hiring someone to handle it for you. This could mean bringing on a part time or full time employee, or it could mean retaining the services of a local agency or freelancer. Whichever you choose, bringing on the right person to handle your marketing will help you grow, even while you’re concerning yourself with other things.
Ideally, you should be looking for someone with experience doing the kind of marketing that you want to do. They should be familiar with your industry, and be able to show you some proof of past success. That will allow you to hand over control of the marketing strategy to them. You won’t need to micromanage everything that they do, so you can focus on the things that matter most to you and your business.
If you only do one thing, hire a marketer who will help you do more.
Share “If You Only Do One Thing” with all your marketing friends, and suggest future topics in the comments below or on Twitter @zheller.