Best of Content Marketing on

Content marketing has been one of the biggest buzzwords in the marketing space over the last year. For that reason, we cover content marketing often on this blog. But for our newer readers, we thought it about time to recap some of the 8 most popular content marketing posts ever on the Zach Heller Marketing blog.

5 Reasons to Create Content

From our now infamous 5 Reasons blog series, this post focuses on the core values of content marketing and how it can help drive success.

5 Steps to Creating Better Content

Once you identify the need to create content, you need to come up with a way to create it. And not just any content will do, it’s got to be great. Here are some strategies to help you create better content.

3 Stages of Content Marketing

Creating the content is just the beginning. There’s more to it, as the companies who have made content marketing work have shown. Here’s a glimpse of what comes after the content is created.

A Guest Blogging Strategy for Companies

Guest blogging is a popular form of content marketing. It allows you to deliver content to audiences who might not otherwise here from you. This post offers a simple way to get started.

The CREATE Method of Marketing

All marketers need a vision and a strategy. This post shows you a simple way of thinking about your job as a marketer and how to set out a strategy for success.

3 Step Approach to Better Business Blogging

I suggest to you that the most valuable BBB out there is better business blogging. And companies who know how to blog put themselves ahead of the pace in the content marketing game.

Using Webinars to Market Yourself

Content doesn’t have to be written. A great way to develop content for marketing is through webinars. You can host a live event, and have a recording that lives on permanently for all to see or hear.

Is this an Ad?

This isn’t. But that’s the question more and more people are, and will be asking themselves as they interact with content around the web. Ads and content are melding, and it’s important to learn and understand why to set yourself apart.