“I” of the Consumer Week in Review

How do you define good marketing? That’s the subject of an upcoming post of mine. But before I write it, I want to ask the larger community. Is it good marketing when the person you are marketing to doesn’t know they are being marketed to? Is it simply what performs the best? I want to know, and I want you to tell me. Use the comments below or Tweet @zheller with the hashtag #goodmarketingis. Thanks in advance.

Here is a recap of last week’s posts:

  1. What to Test Blog Series Reviewed
  2. How to Use Exclusivity in Marketing
  3. The One Big Question Marketers Ask

Happy Saturday!

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