Marketers don’t often like to cut costs. But those in charge of the finances will ask it of us. So when the time comes to trim the fat, be careful not to make assumptions. Have a real working knowledge of the ROI of each one of your budget line items. Know what ads are working, test them against cheaper alternatives, and identify areas you can cut or shift money around to make it work harder for you. We don’t want to cut if we can help it, but if we’re prepared to cut when we have to we might make better decisions.
Here is a recap of last week’s blog posts:
3 Ways to Boost Your Marketing Knowledge: