“I” of the Consumer Week in Review

How do you plan for the unexpected? I found out the hard way this week that things will happen in your business that no one could have possibly seen coming. But still, every company needs to be able to handle these unforeseen issues quickly and confidently over the long run to be successful. So how can you do it more effectively? Start with a disaster plan. Communicate effectively and to the right people. And find a solution quickly.

Here is a review of last week’s posts:

  1. What to Test – Part 5
  2. The Future of Advertising: It’s Everywhere
  3. What is Facebook?

Happy Saturday!

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