“I” of the Consumer Week in Review

The marketing surrounding the 2014 World Cup in Brazil has accentuated a general shift in advertising over the last couple of years. That is, brands are telling stories with their ads that don’t necessarily have a lot to do with their products or services. They, instead, attempt to tap into a mindset or a lifestyle. They want to associate their brand with a feeling or an idea. It’s a clever form of advertising that does not feel like advertising, because people actually want to engage with it. It’s fun!

Here is a recap of last week’s posts:

  1. What to Test – Part 7
  2. Where to Find Great Marketing Talent
  3. The Marketer’s Guide to Simplifying Calls to Action

Happy Saturday!

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