“I” of the Consumer Week in Review

My post a few weeks ago titled “Will Google Kill Email Marketing” generated more chatter than any in recent past. So I wanted to revisit it. But when I started to write a proper response, it started to grow into a whole new post. For that reason, next week I will be posting a follow up, intended to get some more interactivity and see how the marketing community in general feels about it. But for now, go back and view the original post here.

Here is a recap of last week’s posts:

  1. What to Test – Part 1
  2. How to Write Less Copy
  3. 5 Ways to Grow Your Email List

Happy Saturday!

3 Ways to Boost Your Marketing Knowledge:

  1. Subscribe to the monthly newsletter to get answers to all your marketing questions
  2. Ask a marketing question that you’d like me to answer for you
  3. Subscribe to the blog and never miss another marketing post