If your business does not have a blog, you are behind the times. But that is no reason not to take that step. A blog is a great way to start producing content, drive social media engagement, and get your site ranking higher in search results.
Here is a quick 3-step approach to getting started:
1. Set up a blog on your website. This can be accomplished very easily using a blogging platform that lets you plug and play. Wordpress or Squarespace are simple solutions that require limited programming knowledge. You can be up and running in no time.
2. Recruit writers internally. You have a team of people who know about your business and the industry you’re in. Pick the best writers in the bunch and have them dedicate an hour a week to writing a post for your company blog. Posts can be simple opinion pieces on current events, tips for your customers, or curated lists of other content. They can be short (500 words) with images and illustrations that will attract readers.
3. Promote through social media. Use Twitter, Facebook, Pinterest, and Google+ to share your blog posts and get people engaging with your brand. Ask for commentary from the community and begin to write things that your readers want to read, making it more likely they share it with their followers.
Want to learn more about effective blogging? Check out “Branding for Bloggers” today.