Why You Should Send Marketing Emails at Night

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Trying to decide when the best time to send your marketing email is?

Here is why you should send your marketing emails at night:

  • You want your subscribers to read your email after work
  • You would like your email to land in an inbox that is less crowded
  • You don’t need your subscribers to take immediate action
  • You know your subscribers are busy in the morning and during the day
  • You have tested sending your emails and different times and nights give you the highest open and click through rates
  • You have never tried sending at night and would like to know how well it works with your subscribers

The above are all good reasons to send your emails at night. Here is a bad one:

  • I heard that sending at night works the best

There is no proven time of day that works for every company. Some companies see better results in the mornings, others in the afternoons, and for some the time of day makes no difference at all.

The key is testing different things to find what works best for you!