“I” of the Consumer Week in Review

St. Patrick’s Day is Monday and we’re likely to learn whether or not we break the record for amount of Guinness consumed. What a wonderful opportunity for a brand to associate itself with a day on the calendar. Other companies likely look at Guinness and get jealous at how lucky they are to have that kind of holiday tie-in. But what about the other 364 days of the year? Does one day of excess make up for the fact that they are not a very popular beer (comparatively) the rest of the year?

On that note, let’s take a look at last week’s posts:

  1. How to Land That Job – Part 5
  2. One Thing Your Boss Won’t Tell You He Wants
  3. The Only Email Marketing Rule that Matters

Happy Saturday!

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