Break the Rules Recap

It’s been nine weeks since the launch of our “Break the Rules” weekly blog series. In that time, we’ve covered a number of standard marketing best practices and told you why you should go against the grain and dare to break the rules.

Last week was the final new post in the series, so we wanted to briefly recap all the rules you should break here.

  1. Use Shorter Subject Lines
  2. Don’t Mention Competitors
  3. Lower Your Prices
  4. Keep Your Text Short and Sweet
  5. Use Social Media
  6. Do Anything for the Sale
  7. Charge Enough to Cover Your Costs
  8. Offer Discounts

Stay tuned next week for the announcement of a brand new weekly series that will take the place of this one on Mondays as we move into the new year.