If you read the books, follow the blogs, and listen to the experts in the marketing world, you will invariably come across a large number of “rules”. These are the best practices that we preach to newcomers and non-marketers to help them achieve the results they’re looking for.
But in marketing, as in many other areas, rules are meant to be broken. Some of these best practices only apply to certain industries, or only work for certain companies.
And so, starting next Monday, we’ll be bringing you a new weekly blog series devoted to one thing – Breaking the Rules. Each week we will introduce one of these so-called rules, and then tell you why it might be a good idea for you and your company to break it.
So if you’re a rebel, a trouble-maker, and a rule-breaker, we’ll give you something to sink your teeth into each and every Monday morning for the foreseeable future. Hope you enjoy!