“I” of the Consumer Week in Review

The media once again is making a case for being the greatest marketing agency in the world. They single-handedly took two things and gave them the kind of brand power that any company or organization would die for. ISIS and Ebola! The people in charge of PR for ISIS and Ebola must be pretty damn good at their jobs. I wonder what your organization would do for that type of coverage?

Here are last week’s posts:

  1. Break the Rules – Part 1
  2. The Myth of the Advertising Rate Card
  3. The Myth of the Minimum Advertising Commitment

Happy Saturday!

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