Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Write Articles.
This Week’s Topic = Make Deals
Are there other companies, organizations, associations, and publications that reach the same audience as you? Do they reach people that you don’t?
The answer should be yes for everyone. So we start with that understanding.
Now, would it benefit you if you could reach their audience?
Again, the answer is yes. That is what marketing is all about.
So what I recommend is you pick up the phone and get in contact with those organizations. The odds are, there is something that you can do to reach their audience. And it does not always have to be paid advertising.
Sponsorships and partnerships between companies that are mutually beneficial offer you a great chance to get the same exposure you would get with advertising, without the cost. The cost instead is whatever you offer up in exchange. It’s like a marketing bartering system.
For example, you might sponsor an event or contest by providing resources or product. In exchange, the host company would share your brand and perhaps a branded message with attendees or participants.
In order to make this practice work, you are going to have to be proactive. You will need to pick up the phone and get in touch with people at the companies you would like to partner with. And since what you’re proposing is not a standard advertising deal, it will take a little back and forth negotiation. But chances are, if you come up with a mutually beneficial proposal, the right person on the other end will be interested.
For more, check out this example of cooperative marketing from Dominos.
Share your thoughts on this idea, and other free marketing ideas in the comments section below and keep the conversation going!