Welcome to the first edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost.
This week’s topic: Start Blogging
A blog is a great way to get involved in a number of different areas. Once you start creating content, you’re getting started in content marketing. You can use that content as a way to attract new people to your website, to expose them to your brand and what you have to offer.
The content can also be shared on social networks by you and your readers. So it’s a nice way to get started in social media as well.
And finally, you’ll benefit from the SEO value a blog can bring. Search engines like sites full of quality content, and sites that are updated on a regular basis. A blog provides you with the ability to do both of those things. And you can link from your blog posts to important pages on your website, which shows the search engines where people can go to learn more about any given subject.
And all it has to cost you is time. You can use Wordpress to set up a free blog that you can host on your website. And you can start to write the content yourself. They can be short posts, updated on a regular basis. Each one might take you less than 30 minutes.
If you do have the money and want to make it work even better, you can find a developer on Craigslist to spend a couple of hours setting up your site so that the look and feel is exactly the way you want it. They can add plugins that connect to your social profiles and bring in outside content. And you can pay a writer or someone on your staff to make sure the blog is updated on a regular basis.
Share your thoughts on this, and other free marketing ideas in the comments section below and keep the conversation going!