Welcome to the latest edition of my new weekly blog series, “Free Marketing Ideas”. Each week I will identify and explain a simple marketing idea that you can employ at low or no cost. Last week’s topic was Start Blogging.
This week’s topic: Create a Facebook Page
Facebook pages are free! And they can help you promote your business in a number of ways.
First, it is an easy way for you to create a space for your current customers and fans to “hang out”. They can communicate with one another and interact with the brand in a meaningful way. By making your fans feel more connected to the business, you can help generate more loyalty and referral business.
Second, a Facebook page gives you a place to share the content you create when you start a blog (remember part 1?). Sharing blog posts with your fans is a good way to get the conversation started. Encourage feedback, and allow them to share the content with their own social networks, thereby increasing your brand awareness and reaching new audiences.
Third, you can promote the Facebook page on your website or in other marketing materials, encouraging people to Like you. While I can’t give you any hard data on the ROI of a Facebook Like (as some people have attempted to do in the past), I can tell you that its better to have someone Like you on Facebook than do nothing.
And fourth, the Facebook page will come in handy when we get to future free marketing ideas in this series.
Share your thoughts on this idea, and other free marketing ideas in the comments section below and keep the conversation going!