"I" of the Consumer Week in Review


A funny thing happened on the way to my lunch the other day. I ordered food online using Seamless. In the bag I was delivered was a promo for $5 off my first order on GrubHub. Normally I’d say, great job stealing customers. But then I remembered the two companies had merged earlier this year. What’s the deal GrubHub? I’m sure the promo went out in every bag and it was not targeted to Seamless orders, but still.

Without further delay, here is a recap of last week’s posts:

  1. Steal This #7 – Movie Trailers
  2. How to Ruin a Perfectly     Good Marketing Campaign
  3. 5 Landing Page Elements to     Test Today

Happy Saturday!

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