The homepage is one of the most important pages on your website. The main purpose of any homepage is to acclimate someone to the site, and then get them to click through to where they want to go. You want to them to hit the homepage, feel like they’re in the right place, then take the next step quickly.
Here are three things you can do to help make that goal a reality:
1. Responsive design
Responsive design is a way of building a website that “responds” to the size of the screen that someone is viewing the site. That way each page is optimized for viewing on tablets and mobile phones, which are both growing in terms of web traffic. To capture the attention of more of your web visitors, you need to pay attention to people that may not necessarily be using a desktop computer to access your site. And responsive design is an easy way to do that.
Simplification is key. Print out your homepage and take a nice long look at it. Show it to other people and ask for their feedback. Determine what the most important elements are, and try to limit the page to just those elements. Get rid of anything that does not add value. Use Google.com as a guide.
3. Add contact details
Contact information is there for people who don’t want to, or can’t figure out how to search your website to find what they are looking for. Many people would rather pick up the phone and call instead of “waste” time looking through your site. Don’t make it hard for them to find out how to do that.
Have more ideas for better homepages? Let’s get the conversation started in the comments below.