How Marketing Can Win Consumer Trust


When do consumers trust the marketing they see? Ask yourself when you trust marketing that’s aimed at you?

The answer is that people are becoming less and less trustworthy every day. Why? Because they’ve been ripped off, lied to, cheated, or ignored by companies, politicians, and other institutions they used to trust.

As a marketer, you’re fighting an uphill battle.

So what can you do?

First, work with the product team to make sure you know everything there is to know about what you’re offering. Tell them what improvements might be of most interest to your consumers.

Then, work with the sales team to help them understand the marketing strategy. Make sure their ready to answer any question they get asked. And make sure they have the freedom to live up to offers and discounts to make customers happy.

Then start marketing. Don’t make empty promises. Don’t be overly aggressive. Be honest and inviting.

Then, and this is key, keep working. This will require patience. Trust is not built overnight. But if you stick to these principles and don’t slip up, the marketplace will learn that your brand is trustworthy.