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Starting and running a small business can be a confusing and exciting time for anyone. Troubles often mount quicker than solutions materialize and when it comes to marketing most business owners readily admit they haven’t a clue or a budget. Some mistakenly think they don’t need to market their business at all and some avoid it simply because they are intimidated.
There is no singular demographic and the type of business you own makes no difference in its need for exposure. Businesses are always looking for ways to save time and money on their marketing while still attaining an often elusive return on investment (ROI), a marketing agency like MediaWhiz can help. Agencies will walk you through the process, as well assist with marketing materials like business cards. Agencies also can take ownership of your online presence to maneuver your traditional and social media advertising, PR, and more.
Do you really need a marketing agency to help? It's up to you, honestly. Know that even established small business owners are looking for help in order to gain or at least retain market share in today’s economy. Enlisting the help of a marketing agency can answer important questions like these with insight and experience:
- What is the difference between “marketing” and “advertising”?
- Do I need to spend a lot of money?
- What are the most important marketing materials I need?
- Do I have to advertise?
- What can I do myself?
- Does social media really work for businesses?
- · How can I capitalize on my unique market place?
What Can a Marketing Agency Do to Help Your Bottom Line?
1. Market and Industry Analysis
A marketing agency will help you with consumer perspective and buying trends. They are able to access industry and consumer statistics that most businesses cannot. Many business owners understand their own product or service, but not their customer. An agency will define who your customer is in order to find effective ways to target them.
2. Strategy Leaders
Ideas can be great, but without a plan or strategy to execute them, they are only ideas. Not every strategy is appropriate, no matter how “fun” in may sound. A marketing agency will have better insight into what promotions or campaigns will work for you and how.
An agency will cover all the bases needed to pull off your campaign with flying colors.
3. Leveraging, Negotiating, and Bartering
Armed with statistics and other market information marketing agencies can negotiate and barter on your company’s behalf garnering you a better deal. Often times business through agencies gets better rates and a deeper attention span of marketing and advertising venues who want their (your) business. In addition, agencies have long standing relationships within the industry that they will leverage on your behalf.
It’s no secret the economy is more than challenging and other businesses are going bankrupt at astronomical rates. From 2005 to 2009 there were 60,837 new businesses that went bankrupt. The number one reason a small businesses goes bankrupt or otherwise folds is a lack of cash flow. Without a constant stream of consumers/customers there is no cash flow. Consistent and effective marketing is the only way to ensure a constant stream of prospects. A marketing agency can give you the leg up you need to succeed.