Email marketing is simple. Don’t over-think it.
Today’s proof comes with the ridiculously simple email that I got from Edwin, CEO of Feedly. The email is short and sweet, welcoming me to the service. See it here (click to view it larger):
When Google announced the impending shuttering of Google Reader, a service people have come to know and love, Feedly became the go-to replacement. It seems that they have every intention of making the most out of this fortunate situation they find themselves in – going so far as to solicit feedback from new users and preparing a tutorial specifically for people switching from Google Reader.
This is an example of communicating a simple message effectively, and gaining satisfied and loyal customers because of it.