When Someone Rips Off Your Marketing

The other day I was taking the subway home from work. It was just a normal Tuesday. When all of the sudden, I glance upwards at an ad that caught my attention.

Normally, if I see an ad I like or dislike for any specific reason, I try to note it. I’ll either use it for inspiration or write about it here. But this time, it caught my attention for a different reason. It reminded me of some ads that I’d just done about a month ago. They were in a different place, and for a different product, but the images and copy were almost identical.

Now, I’ll admit it’s entirely possible the person who put this ad together never saw mine. But the similarity was so strong that I immediately thought I’d been ripped off.

Imitation is the highest form of flattery? I guess so. But that’s no consolation when you feel like your hard work has been ripped off and someone else might be reaping the benefits.

You could go after them, but on what grounds?

Most likely you have to evaluate how well the advertising is working for you. If it’s still working, don’t worry about it. If not, you have to stay one step ahead of the game, and come up with something new. Then watch to see if the same company rips it off again.

Either way, it’s a pain in the ass. You’re welcome to the marketer out there that stole my ideas.