5 Reasons to Create a Google+ Page

Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons to Test Your Marketing Email Timing”.

This Week’s Topic = Five Reasons to Create a Google+ Page

So it’s not as new or as hot as when it first launched, but Google+ still has a role to play in your business. If you avoided getting involved early, you weren’t alone. But it’s time to forget about all the reasons you had for not joining when it first came out, and get involved.

Here are 5 reasons you need to create a Google+ page for your business:

  1. Help your SEO. Google won’t come right out and say it, but linking your Google+ page to your website is going to make it more likely that people will find you when they’re searching on Google. It allows people to +1 your business, which makes it more relevant in Google’s eyes.

  2. Add to your Google ads. If you run paid ads on Google through Google AdWords, you have some enhanced options available to you once you’re page is set up. You can add the +1 button to your ads, helping you stand out from the crowd of other advertisers who are bidding on the same terms.

  3. Boost your brand’s search results. When you have a page on Google+, you are likely to show up on the top of the right hand side, within the paid results, when someone searches your brand.  Your business will show up, along with a logo and contact information. To see what I mean, try searching for “University of Phoenix”.

  4. Tell Google why you’re relevant. In a world where Google controls a large majority of searches and referrals, it’s more important than ever that Google knows how you are. That’s why we submit sitemaps to Google, seek inbound links, and keep fresh content on our sites. And it’s why everyone should create a brand page on Google+ and link it back to your website.

  5. Reach people who are using it. Not everyone uses Facebook and Twitter. Google+ has regular users who are in there on a daily basis. And you want to show up if they are looking for something that you offer within the network.

As always, if you have your own tips, please include them in the comments below.