The Difference between Investors & Customers

Investors want you to do more with less. Customers want you to give more for less.

Investors want you to grow. Customers want you to focus on them.

Investors want you to cut costs. Customers want you to cut price.

Pleasing everyone all the time is difficult. If you’re someone who has to worry about pleasing customers while at the same time pleasing owners or investors, I feel for you. But the one key way to do both at the same time is to offer a product that dominates the market.

Apple (until maybe just recently) is a standout company in this aspect. Customers loved them. Investors loved them. Their competitors hated them – but respected and envied them.

That’s the goal!