Looking for the small budget guide to marketing? Me too.
Working with small marketing budgets is hard. You have to be careful where you spend your money. You have to be able to track response in each channel so that you know what’s working and what’s not. And you have to have the courage to put your money where its likely to have the biggest impact.
I think that working with small budgets can make you a better marketer. It forces you to be analytical and creative at the same time.
But here’s a big tip for people just getting started, who feel like complaining about the size of their budget, and how limiting it is when they want to test out a new marketing channel.
Everything is Negotiable
It’s true. Don’t try to convince yourself that it’s not. Don’t believe ad sales people who tell you that’s the lowest they can go.
Practice saying no. Blame it on your boss. Blame it on the economy. Blame it on your budget. See what happens. More times than not they will come back with a lower offer.
That’s how you can save money on your next ad buy.