"I" of the Consumer Week in Review

Marketing can be broken down into many different specific areas, and one such area that I’ve stumbled into more lately is direct mail. For those of you involved in direct mail, or those that think direct mail might be something worth adding to their existing plans or skill set, I recommend checking out Alan Rosenspan & Associates. Alan is a direct marketing guru and his free newsletter is a terrific resource for marketers. Learn more and signup here.

If you are coming off of a busy week, you may have missed the following posts:

  1. 5 Reasons Your Email Isn’t Getting Opened
  2. How to Start an Email Marketing Program Today
  3. 3 Ways to Improve Your Buttons
  4. The New 80/20 Rule of Advertising

Happy Sunday!

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