Email Marketing for Dummies

Are you not using email marketing because you think it’s too difficult? You don’t have time? There is no one to set it up or manage it?


My tip for you today is this: find someone to do it for you.

I don’t care how much it costs, it’s worth the money. Here are your options:

  1. Go to an email marketing firm like Experian Cheetahmail and have them set up and manage your email marketing programs from start to finish. You don’t have to touch it if you don’t want to. And when your budget or team grows, you can hire someone to manage it more actively through them.

  2. Hire a consultant, a marketer who specializes in email marketing, whose had proven success. And have them manage it through a cheaper, more self-service email marketing provider like iContact or Constant Contact. Find the right person and you could probably work out a contract where their payment is based on success. What do you have to lose there?

Email marketing IS for you. It’s for everyone. It can increase awareness, loyalty, and revenue.

Email marketing is for dummies and non-dummies. Get started today!