Little Things 8 - Testimonials

Welcome to this week’s edition of “Little Things”, a weekly blog series covering the small changes that you can make to improve marketing performance.

Last week’s topic was using customer surveys.

This week’s tip:

Use Testimonials

As much as people are learning to tune out traditional advertising, there are still marketing strategies that connect with consumers. They might not want to hear what you think of the product your selling, but they definitely want to know about what people who purchased from you think about it.

The rise in popularity of user reviews of products and services can be tracked back through the digital age, from Amazon to Yelp, Angie’s List to Facebook. Nowadays, almost any ecommerce site worth visiting includes feedback from customers on their product pages.

Take a cue from what shoppers are looking for, and start collecting and showcasing testimonials from satisfied customers.

Here’s how to get started:

  1. Follow up with your customers regularly in the form of surveys (last week’s tip), promos, and service check-ins
  2. Use these follow ups to solicit feedback testimonials, positive feedback equals testimonials
  3. Put someone in charge of reviewing all feedback on a regular basis
  4. Pull out those quotes that can be used as testimonials, follow up with the person who provided it to get inform them of your intention to use the quote and get their permission
  5. Or you can cut out most steps above and build in a reviews section on your website so that all the work is automated

More testimonials will mean more sales. It’s an easy way to improve your marketing, and it takes very little extra effort from anyone on your team.

Happy customers are a marketer’s best friend!