Why People Don’t Purchase from You

The good people at Get Elastic shared the following infographic the other day:


Cart abandonment is a hot topic in the online marketing world, one that I’ve touched on here and here.

The infographic above shows us why people generally leave the shopping cart without completing the purchase, and suggest some things that you can do to keep them there.

But if they do leave, what a perfect time for site retargeting or email retargeting.