"I" of the Consumer Week in Review

June. A new month. The 6th month. And as we inch closer to the completion of the first half of our years, it’s our job as marketers to understand where we’re headed. Sure, we might not be right on plan with our original forecast for the year (hopefully we’re close). But we may have learned new things, whether through experimentation and testing or accidentally. Let’s be sure we build those learnings into our plan for the second half of the year.

If you spent any of the last week ruing the end of May, here are some posts you may have missed:

  1. The Importance of Prioritization in Marketing
  2. How to Create Buzz
  3. When Customer Service Hates Marketing
  4. The Modern Marketer

Happy Sunday!

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