"I" of the Consumer Week in Review

We’re more than half of the way through the month of May. Summer is fast approaching, and marketers are competing for the attention of consumers who aren’t paying as much attention as they were before. All business is cyclical, but the summer months can be tough for marketers in many industries because of the habits of their consumers. It’s time to buckle down and readjust the strategy in order to spend your money more efficiently in the coming months.

If you spend the last week enjoying the shift in temperature, you may have missed these posts:

  1. Safety in Numbers: The Marketer’s Challenge
  2. How to Save Money on Direct Mail
  3. The Celebrity Endorsement Paradox
  4. Recommended Reading: Finance Blogs

Happy Sunday!

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