I’ve mentioned in posts past that one of the questionable things about email marketing is how and when to use images instead of straight text. Most email providers, like Gmail and Yahoo, now block images from senders until you explicitly approve them. Which means that if you use images, your audience might see emails that don’t look the way you intended them to look.
The other day I received the email below from Eventbrite:
You can see that there are images in the email that are blocked from view. But at the same time, the message still gets across. This combination of text and images is an important one. Though I don’t get the same impression as others who may see the images when they open the email, I still get the main point. The value of the email still comes across.
And here is the email once I clicked “display images below”:
Well done Eventbrite.
Overall Grade = A.