In email marketing, simplicity goes a long way. Short emails, containing easy to view and read information are some of the most successful emails you can send. And I was reminded of that when I got iContact’s recent monthly newsletter.
Take a look:
I guess if anyone should know about sending successful emails it’s a company that sells email marketing software. But good for them for practicing what they preach.
If you look at the email above, they do many of the things that I prescribe for marketers who are looking to improve, or start an email newsletter. The subject line is clear and direct, the layout is simple and easy to look at, the content is solid, and there are numerous ways to consume and share the content provided.
We can all take a cue from the simplicity of this newsletter.
Overall Grade = A.
Bonus: Get your Free Trial of iContact today!